senior account strategist, team lead

2023 -

Matchbox Media

• Spearheaded operations to scale the business, implementing comprehensive marketing strategies, optimizing workflows, and maintaining and expanding company partnerships, resulting in a 41% increase in efficiency and a 29% growth in overall client acquisition.
  
• Managed account and project portfolios of enterprise-level clients, such as Canva, The Siemens Company, and Trulioo, with an average monthly ad spend of $850k, delivering targeted digital and paid media strategies that improved key metrics, such as improved conversion rates by 33% and decreased cost per acquisition by 61%.
  
• Created and executed comprehensive digital campaigns across multiple channels, leveraging data analytics and competitor insights to optimize performance, resulting in a 19% increase in ROAS.
  
• Provided detailed client reporting and analytics, utilizing data-driven insights to inform decision-making and strategic adjustments, which enhanced campaign effectiveness by 84% and supported a 21% growth in client investment and ad spend.
  
• Led a team of 3 marketing professionals, overseeing their development and performance, which contributed to the successful execution of high-impact marketing strategies and campaigns.

CUSTOMER SUCCESS MANAGER

2022 - 2023

metadata.io

• Developed high-touch relationships with over 36 customers, exceeding retention goals by a 7% average, advancing our engagement resources through testimonials, case studies, and speaking engagements, and growing customer health by 38% through key qualitative benchmarks of engagement, advocacy, value, and usage
  
• Expanded the initial total revenue of my BoB (valued at $1.5 million) by 4% through contract expansions. Showcased value of contract expansion through custom business cases, multi-threaded relationship-building, and strategic alignment.
  
• Propelled customer success by evaluating, implementing, and analyzing strategic initiatives with internal and external stakeholders. Developed increase in volume and reduction of costs in key revenue-driving metrics, generating an average of 3.13x ROAS
  

SENIOR MEDIA PLANNER, STRATEGY

2022

NP Digital

• Created monthly paid media strategies for 3 enterprise clients with 250k ad spend, including social media channels, vendor partnerships, ad placements, programmatic, display & CTV buying, and keywords. Researched competitor insights, audience targeting, inventory placements, and forecasted results.
  
• Optimized paid media budgets continually to drive efficiency in clients’ key metrics of CPC, CPM, delivery, reach, frequency, brand awareness, revenue, and leads. Delivered increased results by adjusting bidding and placement strategies, refining audiences and ads, and identifying timely opportunities to scale budget and results. Exceeded cost efficiencies for clients by 18% and audience volume by 29%
  
• Utilized project management software, excel sheets, and other documentation to facilitate needed projects and action items with internal and external stakeholders to ensure project scope management, budget compliance, timeliness, and quality of deliverables, resulting in a 20% reduction in project turnaround time and a 15% increase in client satisfaction scores in first 3 months
  
• Reason for Leaving: restructuring

communications coordinator

2020 - 2022

Cristo Rey Network

• Proactively engaged with 21 clients in SMB and mid-market sizes as the primary point of contact, nurturing long-term relationships, addressing inquiries, and offering strategic guidance throughout the strategic account's lifecycle.
  
• Utilized data-driven insights and market research to develop targeted marketing strategies, aligning them with client objectives, resulting in a 15% increase in anticipated campaign ROI.
  
• Worked closely with clients before and after campaign execution, overseeing seamless launches, coordinating proof approvals, granting necessary access, and providing ongoing support, leading to a 91% client satisfaction rate in the first 3 months. Responsible for programmatic, search, social, and video channels.
  
• Reason for Leaving: military move; hybrid role
  

Marketing & communications assistant

2018 - 2021

LSU Center for Academic Success

• Assisted Marketing Coordinator in semester-long marketing campaigns to increase overall audience engagement by 31%
  
• Team leader of email marketing strategy, including curation, management, creative direction, and analytics. Email newsletter began in 2018 and grew to an audience of 30,000 by 2021.
  
• Wrote and designed physical and digital deliverables that aligned with our marketing goals for various stakeholders
  
• Reason for Leaving: moved cities
  

academic researcher

Research impact of emerging media on psychology & sociology

2023 - present

marketing strategy consultant

Offering professional services for media and marketing strategy

2020 - present

Author

Writer for several organizations and personal publisher of work

2018 - present

brand and content developer

Develop brands, logos, copywrite, content, and other deliverables

2018 - present

media personality

Presenter and performer for film, theatre, podcasts, and other platforms

2012 - present

master’s DEGREE IN ARTS - lifespan & digital communication - old dominion university

Anticipated graduation date of May 2026

BACHELOR’S DEGREE IN ARTS - DIGITAL ADVERTISING - LOUISIANA STATE UNIVERSITY

Student of Odgen Honors College Co-Project Manager in Capstone; Class GPA of 3.96; Advertising Federation Member; Business Administration Minor

Chris Spellman l Sr. Demand Generation Manager at SPHERE

Chris was a client of Emily

Emily is fantastic to work with! She was assigned to be our Customer Success Manager at Metadata when I was at my former company and she was so great to work with that I requested to work with her again at my current company when we adopted Metadata. She is kind, sharp, pleasant, prompt, and easy to work with. I highly recommend her for any role that she decides to pursue. I'm sure big things are ahead for her!

Ana Marturet l Team Lead, Customer Success at metadata.io

Ana managed Emily directly

Emily's warm and sunny personality has not only won over our clients but also captured our team's hearts. What truly sets Emily apart is her extraordinary talent for crafting solutions that directly impact our clients' marketing strategies, consistently delivering remarkable results. She inspires everyone around her, making her an irreplaceable part of our team.

With her infectious positivity and impressive expertise, Emily is not just a star player but an excellent team member. If you're searching for a professional who not only excels in her field but also brings genuine warmth and sincerity to her work, Emily is the perfect choice.

Laura Iwanski l Strategic Director of Client & Communications Services

Laura managed Emily directly

Emily would be a tremendous asset to ANY organization. I would argue that her passion, drive to learn & team mentality are unmatched. She possesses the types of traits that simply cannot be taught or trained to. Her work ethic, attitude, willingness to learn, excitement & professionalism are absolutely contagious!

Not only does she have a phenomenal set of 'intangible' skills, but she has incredible organizational & creative thinking skills as well. She is thorough, relatable and invested in her work.

Any client or company would be lucky to work with Emily. Truly can't recommend her enough.

Rosie Cutrer, Director of Marketing Strategy

I consider myself incredibly lucky to have worked with Emily. She is one of the most wonderful colleagues I have ever worked with. Emily is always helpful, thoughtful, gracious, accommodating and willing to go above and beyond for co-workers and customers alike. She is also a go getter - even while juggling a million things at once - she gets the job done with grace and professionalism. She is an all star player that anyone would want on their team.

Raul Moreira, Senior Performance Marketing Strategist

Working with Emily has been an incredible and joyful experience. We worked together in very dynamic and challenging environment and Emily has always shown her willingness to excel and deliver the best customer experience possible. Any company would be extremely lucky to have her and I'm positive she will succeed on whatever she sets her mind at.